Float Sixty South Loop is coming in late Spring 2018.
Tim Smith interviews Gloria Morris on his Mouth-to-Mouth with Time Podcast. They cover several topics and have a great conversation on how Float Sixty came to be and the power of floating.
Learn more about pregnancy and float therapy. Kirsten and Lena run both a birth center and float center up in Alaska. They use floating to help their clients through their pregnancies with great results. Kirsten and Lena talk about the benefits floating can have for pregnant women, and discuss what risks may be associated with floating while pregnant.
We are seeing the place shape up - every day we get closer to the goal of making these renderings real life!
Float Sixty: Reception/Lobby/Flask Lighting
Float Sixty: Retail/Vanity/Waiting Area
Pre/Post Float Tea Lounge
Private Executive Float Suite/Shower 9x21'
As float tank therapy for mind and body renewal, Float Sixty was looking for a visual brand identity that matched the sublime sensory-deprivation experience it offers. To achieve this, ABC immersed itself in research of full-body sensory experiences, and immediately joined forces with Box Studios to understand the spatial, architectural and interior retail design vision, which influenced logo concepting.
What resulted is a modern and intuitive design that not only translates across various applications, but also offers a sophisticated abstraction of the Float Sixty experience. Float Sixty will launch in Chicago this winter with a cohesive and communicative brand identity.
